TRANSCRIPTION
SEO Is All She Wrote
Search engines haven’t quite mastered the art of accurately indexing audio and so the searchability potential of audio is very low.
However, if you transcribe your podcasts, your discoverability greatly increases as there’s a treasure trove of information for a search engine to pursue, and then provide the user with exactly what they were looking for – your podcast! Plus, the content that you create from these transcripts – such as show notes or even full blog posts – will do even more for improving your search engine optimization (SEO).