Audio recording

9 Useful Skills for a Successful Podcast

The market for podcasts has grown significantly over the last few years. According to a recent study, there were 1,750,000 active podcasts as of January 2021—an increase of over 200% from 2018. The podcast market is projected to grow at an even higher rate in the coming years.

Here we give you a low-down on the nine essential skills that are worth developing if you want to venture into the exciting world of podcasting. 

Market research

Research your subject matter in depth. Look for areas where you can offer a unique perspective and contribute constructively to the existing discourse. Carry out case studies to gain valuable insights into the prevalent trends and best practices within the industry. 

Project management

Your podcast will benefit immensely from effective project management that is grounded in the principles of learning, collaboration, and efficiency. Learn new skills that will help you manage all aspects of production, marketing, and distribution. 

Do not hesitate to seek help from experts and well-established professionals. Be open to partnering with production companies that can help elevate your podcast’s quality.

Content creation

A podcast is a lot more than just a high-quality audio recording. Additional elements such as a good title and format, along with exciting artwork and show notes, make a big difference in drawing attention to your product. 

Audio recording

To record high-quality podcasts, you need to make sure that your audio quality is excellent. Choose the right equipment during recording and gather knowledge about the right tools and formats for optimal results. 

Audio editing

Although it is best to hire a professional to edit your podcast, training yourself in the advanced technical aspects of the process will allow you greater independence without compromising the quality. 

Online marketing

Since podcasts are a popular source of digital entertainment, online platforms are the best place to promote them. Equip yourself with the right knowledge and tools to leverage social media marketing’s potential in reaching new customers.

Time management

As the demand for your content increases, you will need to produce episodes with greater efficiency. Prepare a detailed plan to manage time efficiently. Good time management will also help you adapt to any unexpected circumstance. 

Conversational skills

You need to have excellent conversation skills to keep your listeners engaged and entertained. Work on improving them. Ask the right questions, use proper dialect, and set the right tone. Rehearse before you record for a final product that looks structured and well thought out.

Retaining super listeners

A ‘super listener’ is a term used to describe an elite subset of podcast listeners who are dedicated consumers of high-quality digital audio content. They will listen to your podcasts and recommend them to others, which helps expand your listeners’ circle. Identify and retain them by giving them what they want.

About Voxonic Studio

Since 2012, Voxonic Studio has been helping podcasters scale new heights in production excellence. Our proven expertise and effective marketing techniques will help you deliver exceptional quality audio from the comfort of your home. You can fill out our online contact form to know more.


4 Ways to Use Podcasts for Lead Generation

Content marketing comes in various forms—blog posts, social media content, infographics, and more. The time is ripe for adding podcasts to this mix. The audio format is growing at an explosive rate with no signs of slowing. Many entrepreneurs and businesses have started their podcasts or are thinking of starting one. 

Podcasts are a great way to expand your content base and broaden your community. It allows you to use audio in creative ways to fit into your lead generation funnel. Here are three tips to help you convert listeners into clients.

Focus on quality

Poor audio distracts the listener. Customers are less likely to engage in a podcast that has low audio quality. Although you can record a podcast through your smartphone, you will get better results when using professional sound equipment.

According to Podcast Insights, there are currently around 850,000 unique podcast shows. Many of them, however, suffer from poor quality audio. It pays to invest in professional equipment that produces high-quality recordings. Noise cancellation microphones improve the sound quality significantly. If your budget permits, choose to invest in specialized podcast microphones you can plug into a mixer. 

Include relevant content 

Listeners want to learn about topics relevant to them. The aim is to identify and discuss matters that directly concern the life experiences of your listeners. Engage in critical discourse and try to offer practical solutions to common problems. Avoid overloading your content with too much self-promotion. Try to adopt a neutral position and resist the urge to market yourself at every opportunity. 

A podcast loaded with promotions may appear to the listener like a product commercial rather than a sincere discussion. Aim to show your expertise on the subject and build credibility. Focus on building trust with your audience, and they will seek you out in the future.

Add CTAs

Call-to-actions (CTAs) are a great way to generate leads from podcasts. However, they should only serve as gentle reminders and not push listeners to buy a product. 

Offer free services that support your podcast content and provide additional value to the listener. Some examples include downloadable white papers, checklists, how-to videos, and e-books. 

Not everyone listens to the complete podcast. Analyze your statistics to find out the average listening duration and common drop-off points to help you place information strategically across the audio content.

Invite unique experts to your show

Look for guests who have interesting stories to share with your listeners. Learn more about them before the show and prepare a list of intelligent questions relevant to their work and experience. Structure the conversation and pace yourself carefully through the interview for better communication. 

About Voxonic Studio

If you want to increase sales and revenue, choose Voxonic Studio as your podcast partner. We have been helping our clients deliver excellent podcasts since 2012. We will help you achieve and deliver studio-quality audio from the comfort of your home. Fill our online contact form to get in touch or know more.


5 Essentials for a Winning Podcast

As of March 2020, more than one-third of Americans older than 12 years (104 million) were consuming podcasts regularly, claimed a report by Edison Research and Triton Digital. As of January 2021, over 1,750,000 podcasts and over 43 million episodes are available for streaming and download. 

Podcasts are gaining popularity worldwide because of their versatility, convenience, and infotainment value. An increasing number of people want to get into podcasting. If you are interested too, here we give a low-down on the five essential elements that can help you create a winning podcast.

Gripping content

The secret to successful podcasting is telling people what they want to hear in a way they love. You need to find out what your target audience is interested in, what is of value to them, curate your content according to it, and then deliver it in a fun and engaging way. 

A winning podcast requires extensive research, thorough planning, and exceptional delivery. You need to ask appropriate questions, set the right tone, invite entertaining guests, and tell engaging stories.

Structured episode plots

No one will listen to your podcast for long if it’s scattered with too many loose ends. Create a proper structure—plan the episodes and the narration, and set a plot to capture your audience’s interest. Work a schedule and maintain a publishing calendar to ensure consistency.

High-audio quality

Many people don’t give due importance to their podcast’s audio quality, leading to failure. You need to set the right pace—if it is too fast or too slow, your listeners will lose interest. It would help if you also used a natural tone and proper recording instruments for optimal results. Invest in prime quality audio hardware and equipment like microphones and headsets to minimize any background noise.

Good editing and mixing

Editing and mixing play a vital role in determining the success of any podcast. Listen to your recordings multiple times to identify and remove any repetitions or noises. You can also add music relevant to your content to make your podcast more engaging. Ensure that you are not violating any copyrights when you select the theme. Only use royalty-free tracks.

A targeted promotion plan

Building an audience takes time, effort, and money. You need to invest in paid advertisements to promote your podcast on various online and offline platforms such as social media, websites, television, and radio. Your choice of hosting platform will also have a significant impact on your podcast’s reach. Therefore, you must research extensively before selecting the hosting platform.

About Voxonic Studio

If you’re looking for a professional studio to help you create an exceptional podcast, Voxonic Studio should be your one-stop destination. We have been helping people get their podcasts heard since 2012. Our best audio transcription service and proven marketing techniques will help you deliver studio-quality audio from the comfort of your own home and make your podcast the most potent lead generator in marketing your product or service… You can fill our online contact form to know more.